By studying the conceptual statements in a language on the feminine & femininity, one can find out the cognition system of a language speakers on the feminine. By expansion of using social media including social networks, women activists use these media in line with their goals too. This paper aims to study the way of feminine conceptualization by activist women on Farsi Instagram and their understanding of femininity experience & basic metaphors which interconnect the meanings of femininity. To realize the paper aim cognitive linguistics approaches applied to answer these questions: 1. what metaphors are constructed by activist women speaking Persian on the feminine & femininity on Instagram social network? 2. What meanings are constructed by activist women speaking Persian on the feminine & femininity on Instagram? 3. How activist women speaking Persian think about the feminine & femininity on Persian Instagram?
The qualitative analysis method has been applied to gather the research data and MIP (metaphor identification procedure) has been used to analyze the data. By analyzing the shared posts on Instagram by 40 selected activist women. 160 conceptual metaphors were extracted for metaphorical analysis which have been categorized in 3 macro conceptual domains.