The semiotics of men's clothing series In the Eye of the Wind on the opinions of Roland Barthes

Purpose: Roland Barthes, a famous French literary theorist, cultural critic and semiotician, has important works in the field of semiotic analysis of literary texts and cultural phenomena. Among these cultural phenomena, we can mention the clothing system, which can be read as a visual symbolic system. Clothing as a sign contains different and multi-layered codes, expressing different concepts and meanings. One of the important pillars and layers of meaning in performing arts and cinema is clothing, which plays a colorful and key role in the interpretation and analysis of the work. Der Cheshm Bad series, as one of Iran's enduring national works, reflects important parts of contemporary Iranian history and has many characters, each of them is worthy of reflection in terms of social, cultural and political aspects. The cover can be analyzed and read. Also, in terms of the presence of characters in different time and place situations and having different clothes, it can be a good example for semiotic reading in order to achieve cultural and social issues. The point of departure of the current research is the semiotic reading of the men's clothes in Chesh Bad in the light of Roland Barthes' opinions and the answer to the question, how does the design of clothes in Chesh Bad express the personality, class, cultural and social characteristics of people?
Methodology-This research is fundamental in terms of its purpose, and in order to achieve the stated goals, descriptive-analytical research method was used, and essential and needed information was collected in a library manner. In this regard, the selection and selection of images from different sequences and seasons of the series in Eye of the Wind has been made based on the emphasis on men's clothing, and images have been presented that best display men's clothing and are useful for semiotic interpretation and reading. And it is efficient.
Findings- The obtained results show that one of the distinguishing factors of the characters is the category of clothing design, which in a way reflects people's thoughts, views, social position, tastes, political attitude and generally indicates their social class. And this category contributed as a meaningful element in the introduction of different characters and despite the behavior, speech and performance of each character, their clothes also show the connection of the characters with cultural and social metatexts. The clothing design in this series has been able to display important parts of social, political and cultural classes as a meaningful system and also express the historical developments of contemporary Iran. In other words, the gender, color, model, and different combinations of clothes have been examined, each of them has many meanings that introduce the character and culture of that historical period. The examined clothes show the geographical region, historical period, social class, job, personal characteristics, tastes, moral characteristics and even the character of people