Rethinking the semantic relations of the cafe as a lifestyle of young people in Tehran

This article examines Roy Cafe as the lifestyle of the youth of Tehran's 2nd and 6th districts and tries to determine the lifestyle characteristics of this group of young people. Cafe Roy is not only for drinking coffee and eating simple food, but cafes are a space with cultural characteristics that has been formed in the context of urbanization and among the middle class and during some cultural developments of the contemporary period. Most of the audience of these urban cultural spaces are a group of urban middle-class youth who choose it to get a different experience and for informal interactions. Coffee shop is part of the lifestyle or leisure time of these young people. This article is aimed at rethinking the experience of young people attending coffee shops and rethinking the semantic relationship system of the cafe in search of an answer to the question, why young people welcome cafes in Tehran. The dominant approach in the research is phenomenology, which tries to identify the system of semantic relations governing the cafes through semi-structured interviews with 30 young people (18 to 30 years old) from Tehran. The analysis of the research findings in this study shows that the coffee shop is a place for young people to get rid of cultural violence and a place to show agency against the coercion of the structure. It also gives young people the possibility, in their privatized space where the norms of their subculture are accepted, away from the control of the elders and the others watching over them in the society, to present their true image together with other peers and peers. to display

This article examines Roy Cafe as the lifestyle of the youth of Tehran's 2nd and 6th districts and tries to determine the lifestyle characteristics of this group of young people. Cafe Roy is not only for drinking coffee and eating simple food, but cafes are a space with cultural characteristics that has been formed in the context of urbanization and among the middle class and during some cultural developments of the contemporary period. Most of the audience of these urban cultural spaces are a group of urban middle-class youth who choose it to get a different experience and for informal interactions. Coffee shop is part of the lifestyle or leisure time of these young people. This article is aimed at rethinking the experience of young people attending coffee shops and rethinking the semantic relationship system of the cafe in search of an answer to the question, why young people welcome cafes in Tehran. The dominant approach in the research is phenomenology, which tries to identify the system of semantic relations governing the cafes through semi-structured interviews with 30 young people (18 to 30 years old) from Tehran. The analysis of the research findings in this study shows that the coffee shop is a place for young people to get rid of cultural violence and a place to show agency against the coercion of the structure. It also gives young people the possibility, in their privatized space where the norms of their subculture are accepted, away from the control of the elders and the others watching over them in the society, to present their true image together with other peers and peers. to display