نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای علوم ارتباطات، دانشگاه تهران
2 دانشیار ارتباطات اجتماعی دانشگاه تهران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Today, with the intensification of the mediatization process, especially the expansion of the use of social media, these media are intertwined with the daily lives of many people, and many of their specialized and daily activities are carried out on social media. Social media has become a vast public domain that paves the way and provide platforms for the expansion and publication of discourses.
Therefore, in order to understand the dynamics of various discourses, it is impossible to ignore the study of different practices of people on social media. Finding out how concepts are constructed in a cultural field is a way to study and understand that cultural field. Man, and masculinity are abstract gender concepts, and one of the most important ways of conceptualizing them are metaphors related to these concepts. Metaphor in the contemporary theory of metaphor (cognitive approach to metaphor) is not only a rhetorical tool but is the basis of our understanding and a major part of our conceptual system is made by conceptual metaphors.
Men's studies responds to the changing social and intellectual contexts in the study of gender and tries to consider masculinity not as a normative reference against which criteria are evaluated, but as a problematic gender structure. Inspired by academic developments in women's studies, men's studies addresses similar questions as men's studies and masculinity. Because feminism studies has fundamentally revised traditional academic canons, men's studies seeks to use this revision as a basis for exploring men and masculinities.
The studied sample was the tweets that were shared in Farsi on the occasion of Men's Day - in Iran's official calendar - with the hashtag "Men's Day" in the years 1401 (2023) and 1402 (2024); But considering that Men's Day in Iran is a religious occasion, in order to avoid excessive research bias, all the tweets that were shared with the hashtag "man" and "masculinity" were analyzed in the two-month intervals (January -February 2023 and January -February 2024).
In this research, by using the tools available in the cognitive linguistics, the way to conceptualize masculinity in Persian Twitter was focused.
From the 168 studied tweets, more than 270 conceptual metaphors were extracted.
Based on the analysis of the tweets shared, it was determined that the metaphorical conceptualization of "masculinity" is in 14 broad conceptual areas of "universalism and non-identity with masculinity", "strength and power", "capital and property", "practice and performance", "objects", "good qualities", "solid structures", "supernatural", "play and Act", "nature and natural elements", "aim and purpose", "emotion", "War and struggle", "animal", and "knowledge and skill" have been done.
These metaphors can indicate the model of hegemonic masculinity as the ideal of masculinity, whose implementation even by women is admirable due to the macro conceptual metaphor "being a man is better being" and leads to congratulating such women on Men's Day, while at the same time leading to the rejection and humiliation of men. It happened that they have abandoned such features in practice.
کلیدواژهها [English]
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